Eric Bollman stops by the Funsize design studio to talk about the design culture at Facebook, how Eric runs design sprints on the Facebook Groups team, research and the importance of getting out of your bubble, and his experience co-founding and running a startup in the bay area.
On this episode we discuss:
- Eric's experience running and growing a startup called Perkville in the bay area.
- Creating a culture of mentorship. Being a Chief Design Officer of one, and how running a startup helped Eric refine his focus and purpose.
- Eric walks us through the Facebook Groups team, their mission and how they work.
- The importance of "north star" concepts and their ability to help you sell an idea and a vision to your team.
- Why shorter (3 day) sprints can be more effective than 5 day design sprints.
- The "People/Problem" framework at Facebook.
- The value of diverse job experiences, and how working in an agency can help you learn skills to create and sell ideas. Having a hodge-podge of diverse designers gives you awesome collaboration and outcomes.
- Product designers are not order takers at Facebook. They drive the products and determine what to ship.
- Testing incremental changes get you incremental results, but when you test big bold ideas you can see huge angle changes in your metrics.
- Designers have to get outside of their bubbles. Most of your users are not like you. Most of your users don't like where you live. Really get to know who your users and customers are.
- Tips on user testing when you don't have real user testing support or funding.