"The industry has experienced seismic shifts and a sweeping wave of consolidation. So let’s take another look at the state of the digital nation and why, for the bold, great opportunity lies ahead."
If you've played Monument Valley then you've seen a slice of the ustwo pie. Three years ago, ustwo explored the state and future of the digital consultancy industry, posing the question “How, When, and Where Will The First Truly Great Digital Design Studio Emerge?“. Now, three years later, Jules followed up with his essay "The State of the Digital Nation 2016" where he provided an in-depth, four-pronged approach to building the digital studio of the future. On this episode, I get an opportunity to talk to Jules about this important piece of writing and what the future of agencies look like in order to remain relevant, build trust, and create meaningful impact.