"I think brand and culture are absolutely synonymous with one another. When culture is toxic, I think that directly bleeds over to the brand and retention."
Note: We apologize for the audio quality. There was an issue with the microphone.
Justin is a multi-faceted, multi-pierced, multi-tattooed designer, author, and speaker. He wrote the book "Cultivating a Creative Culture", is the Vice President of Human-Centered Design and Development at bswift, the founder of The Dead Pixel Society, and a contributor to A List Apart. Justin had some really intuitive viewpoints on culture that were awesome to dig into and it was a pleasure having him on the show.