"Above All Else, Tell a Good Story."
If you've ever shopped online with Nike or booked a cruise with Norweigan Cruise lines you might have used a product that Ben Peck was part of Designing. Ben is a busy guy and he spends a lot of time working with Needle.com to design e-commerce chat interfaces and paradigms that help people feel confident in purchases they make. In addition to his full-time, job Ben has been pivotal in the creation and growth of Frontutah.com and a creator of The Product Design Association. Ben has a passion for elevating his local design ecosystem by providing networking opportunities, educational events and enabling ways for people to share what they're doing, how they're doing it and how they've become better doing what they do. In this, episode Ben and Anthony sit down to discuss a wide variety of topics ranging from the Utah design community to his role in the organization of the Front design conference to what Needle does and how they are designing better ways for conversations between humans and computers.